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Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness | Journal of Consumer Research | Oxford Academic
When people understand ad tracking, they like ads less. IMAGINE THAT.
marketing
·
ethics
·
surveillance
May 1, 2018 at 1:50:04 PM UTC ·
permalink
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https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucy039/4985191
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